West Coast Tasmania
Tasmania’s West Coast is wild and remote. The harsh, unforgiving land and weather has led to decline, and the region needed to attract business investment, facilitate economic development, and encourage people to investigate beyond the more well-known parts of Tasmania.
Working with councils, tourism operators, and 4,000 residents over a 10 month period. The new identity embraces the West Coast’s confronting history in a story that distinguishes it from the rest of the country.
Created at For The People.
Role: Freelance Design Director
Illustrations: Marco Palmieri
Typography: Mathieu Reguer
Photography: Ollie Khedun
