The Rocks, Sydney
The first stop for most visitors to Sydney, but when locals think of The Rocks, the words ‘tourist’ and ‘trap’ might be among the first to spring to mind. We built a brand to help unite tenants and bring back the romance of The Rocks, focusing more on authenticity, a sense of quality and the hand-crafted.
Created at Interbrand
Role: Senior Designer
Photography: Katie Quinn Davies, Alana Dimou
