Cricket World Cup 2019
WK Studio
Master brand design system for the biggest competition on the Cricket world stage and the homecoming of cricket to England and Wales. The identity captures the fluid movement of the sport, inspired by the speed and dynamism of the world’s best players. The brand system was designed to be vibrant, flexible and fun to use, and was embraced by agencies around the globe who helped bring the competition to life through branding on every touchpoint. We also established a new consistent logo system that allowed the ICC to build on year-on-year.
Created at WK Studio.
Role: Freelance Design Director
