Televisioni
Bailey Nelson
As part of a new product strategy, Bailey Nelson designed a range of distinctive fashion frames inspired by 1950s product design, where beveled and contoured details were prevalent in everything from cars to TV sets. To launch the range we created a campaign style inspired by the same era; one of gaudy living rooms, block colours, and statuesque talent.
Created at Bailey Nelson
Role: Head of Creative
Photographer: Rene Vaile
Instagram Face Filter: UsTwo
3D Development: Conlan Normington
Instagram Face Filter
By using the latest face filter software; Spark AR, we collaborated with UsTwo, Sydney to create a virtual try-on that allowed Instagram and Facebook users to take the Televisioni range for a spin on the small screen. With subtle nods to a bygone era of brightly lit sound stages, the virtual try-on fuses fashion and innovation, and is designed to make the customer feel like a star; putting them in the campaign. Pairing experimental style with experimental technology, the filter effect is available on the Bailey Nelson Instagram and mobile landing page for customers to try on a pair of sunglasses from the Televisioni range.
