Primátor Pilsner
This pilsner with a rich, centuries-old heritage hails from a Czech town built around a castle that was once guarded by ferocious bears. In the UK market, little of this authenticity was visible in the branding, it was time for Primátor to regain a sense of heritage and take a seat at the table with other top European beers.
Created at LOVE.
Role: Creative Director
