Back to Nature
Despite their 60 years of snack history, Back to Nature was having a bit of an identity crisis. Inspired by their 1960s California roots we imagined a sunny world that was less ‘free-from’ and more ‘full-of’. Keeping just one asset from the original branding, their iconic leaf, we transformed their packaging; using unexpected colour combinations and playful language. Shadow-heavy photography made sure every pack was soaked in Cali sunshine, highlighting the golden deliciousness of each snack. Capturing every dunkable, munchable moment, we made sure taste appeal stayed a top priority.
Created at LOVE.
Role: Creative Director
