Paya Lebar Quarter
PLQ in Singapore is Lendlease’s biggest and most significant urban regeneration project. Tasked with branding the SGD$3.2 billion mixed-used development, we created a vibrant identity that would carry audiences on a journey through life in PLQ and the diverse experiences. The connecting threads in the design concept act in an organic way, searching and moving outward, creating objects and stitching and connecting things together.
Created at FutureBrand
Role: Senior Designer
