Darling Harbour
Interbrand
One of Australia’s most visited destinations situated in the heart of Sydney. A brand for a big, vibrant, colourful place where the city goes to celebrate. The identity united the entire precinct experience under one brand for the first time.
Created with the team at Interbrand.
Role: Design & Art Direction
Creative Directors: Mike Rigby & Chris Maclean
Designers: Diana Chirilas, Briton Smith, Flicka Williams, Joao Peres
Motion & 3D: Mike Tosetto
Copywriting: Lex Courts