Custom Mad
Identity for Sydney-based designer, Claire McCaughan. ‘Custom Mad’ encapsulates her unconventional approach to spatial design. Taking cues from architectural floor plans, the brand uses abstracted forms to represent different spaces.
Created with Dan Ingham
Role: Concept & Design
Strategy and Naming: Annalyse McLeod.
Photography courtesy of Boaz and Jamie Williams.
Grandmother Tree video by Libby Blampied.
Sporting Grotesque by velvetyne.fr
