House Genres 2018
Sydney Opera House
We created a series of brand images to represent the diverse range of arts & culture genres at the iconic Sydney Opera House. We applied the brand strategy of flipping visitors’ expectations on their head, portraying the genres in the most surprising and least expected way possible.
Created with SOH Creative Studio.
Role: Art Direction.
Head of Creative: Dan Ingham
Photography: Cybele Malinowski & Daniel Boud.
Video: Justin Malinowski.
